Our vision

M2J Fragranza is an independent niche perfume brand from Wolfsburg, founded in 2023 by Fabio Allegrino and Maria Cagnina. After two years of intensive development, passion, and precision, we presented our first fragrance collection in 2025, a manifesto of our vision: to create fragrances that combine personality, elegance, and emotion. Inspired by the Italian lifestyle and modern Dubai elegance, our Extrait de Parfums are born. Our goal is to establish M2J as an international niche brand with exclusive retail partners, select boutique locations, and a community that shares our values.

CEO

Maria Cagnina

A woman who had the courage to live her dream and transform her inner vision into fragrance. With unwavering dedication and a refined sense of aesthetics and emotion, she created a brand that transcends perfume. Her vision was to craft fragrances that tell stories honestly, intensely, and unforgettablely. Every note, every nuance expresses her passion and her conviction that true beauty arises only from authenticity.

"For our first collection, we collaborated with renowned perfumer Marie le Febvre. Together we created four exclusive perfumes that not only reflect our vision but also embody the essence of M2J Fragranza."

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CEO

Fabio Allegrino

A visionary who pursues his dreams with unwavering courage and hard work. With a clear goal in mind, he has not allowed challenges to deter him, but rather used them as motivation to create perfumes that are more than just fragrances. Fabio firmly believes that true exclusivity can only be achieved through dedication, passion, and the courage to forge new paths. Every decision reflects his dream of creating a brand that evokes emotions and leaves lasting memories.

"Elegance, refinement and exclusivity. Every perfume in our collection is a unique composition, developed with great attention to detail and a deep understanding of the art of perfumery."

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What sets us apart

Our values

  • Exclusivity and luxury

    We offer rare, niche perfumes that stand out from mass-produced products and exude exclusivity.

  • Quality without compromise

    High-quality raw materials, concentrated extract, careful manufacturing

  • Transparency & Responsibility

    Vegan, IFRA-compliant, responsibly produced

  • authenticity

    Genuine emotions instead of interchangeable mainstream fragrances

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